Digital Marketing Certificate
Digital Marketing Certificate
Being found online by search engines and consumers is essential to any firm looking to make its digital mark. Gain the skills in Search Engine Optimization (SEO), Google Analytics, AdWords, Social Media, and more in this comprehensive certificate series.
Small business owners, marketing professionals, web developers, and entrepreneurs will benefit from this certificate series as it provides information on how to capitalize on web marketing strategies.
Social Media Manager Certificate and Social Media Director Certificate are also available. See Course Registration and Requirements below to learn more about these certificates.
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Course Registration and Requirements
Please note that continuing education courses may be updated at any time. Select a course from the list below to see if it is currently available.
To be eligible to receive a certificate, students must complete four (4) core and four (4) elective courses with 90% attendance.
Core Courses:
Business Intelligence Using Google Analytics
Internet Marketing Using Google Ads
Search Engine Optimization (SEO) for Small Business - Basic
Elective Courses (Choose four elective courses):
Internet Marketing Using YouTube
SEO for Small Business - Advanced
After completing the Digital Marketing Certificate, complete four electives from the list below to earn a Social Media Manager Certificate.
Amplify Reach Across Multiple Social Networks
Email Marketing
Facebook Blueprint
Internet Marketing - The Value First Strategy
Internet Marketing Using Targeted Content
LinkedIn Strategies for Businesses
Social Media Marketing Technologies - Advanced
After completing the Digital Marketing Certificate and the Social Media Manager Certificate, complete two additional electives from the list below to earn a Social Media Director Certificate.
Amplify Reach Across Multiple Social Networks
Email Marketing
Facebook Blueprint
Internet Marketing - The Value First Strategy
Internet Marketing Using Targeted Content
LinkedIn Strategies for Businesses
Social Media Marketing Technologies - Advanced
Most classes require a textbook. Please check the course syllabi for other needed information as well.
Upon successful completion, email CECertificate@collin.edu to request your certificate. Please allow up to 4 weeks to receive your certificate.
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